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Technology has changed the landscape of giving. This isn’t something that’s happening; it’s already here. Nonprofits don’t have a choice about keeping up with tech - we either evolve or become irrelevant.
Many nonprofits feel they have caught up with technology because they invested in a new website. Having a donate button on your homepage is a great foundation, but it doesn’t go far enough to engage donors.
In the past, building a great website was only possible with a large budget and deep technical skills. Nowadays, price and technical difficulty are still two of the most common misconceptions when it comes to getting online.
As more Canadians turn to the Internet for information and services, it is becoming critical for nonprofits to use the web to engage with the communities they serve. With the help of Framework, the team at the Canadian Internet Registration Authority (CIRA) analyzed these organizations’ digital capacity in a special edition of the .CA Internet Factbook.
Nonprofits depend on fundraising to provide social services, whether we’re talking about a public health advocate, flood relief organization or women’s shelter. Much of that money comes from large donors, government budgets and corporate social responsibility schemes, but nonprofits also keep running thanks to small, individual contributions.
Making predictions for the future is key to success, especially within the face-paced tech industry. Each year, TechSoup Canada predicts key tech and web design trends that will affect nonprofits the most. It’s our prediction that 2016 will be the year of tech interconnectivity.
Mobile technology has become an integral way for organizations to communicate and engage their supporters. With an increasing number of mobile users worldwide, mobile is the perfect medium for nonprofits to stay connected with supporters. In fact, a recent study conducted by npEngage revealed that “9.5% of donations came from mobile devices”.
With such a demand for mobile technology, you may wonder “how can I harness the power of mobile for my nonprofit?” Let’s review a few ways you can make mobile work for you.
There is a misconception that creating a mobile app is not viable for the philanthropy sector. We learned, from a fantastic open dialogue on the TechSoup forum about Mobile App vs. Mobile Web (sparked by our Twitter discussion), that there are 3 main reasons people don’t feel mobile apps are accessible: