When developing a plan to retain support and save your organization from the financial downturn, having a strategically crafted nonprofit website is non-negotiable. A well-designed website will improve communication with supporters and boost brand awareness so long as it stands out among thousands of other nonprofits.
Smartphones have undoubtedly become a central hub of many people’s daily lives. Beyond simply texting, calling or gaming, we’re now using them to make payments and navigate from place to place. Consequently, enormous amounts of personal data is collected, stored and transmitted, even when we’re not using the phone.
Think back to the days before you could punch your location into Google Maps and find the fastest route. Go back 20 years, and we all relied on roadside maps. Ten to 15 years ago, we would diligently print off directions from MapQuest and carefully keep our eyes peeled for exit numbers and street signs — no prompt needed. Today, if your phone OS lags or Google Maps is slow to update, you feel absolutely lost, even in the heart of your own city.
Search Engine Optimization (SEO) is extremely important for your website's health. SEO techniques will increase your website's traffic when you pair quality content with the proper target keywords to ensure a positive user experience.
Technology has changed the landscape of giving. This isn’t something that’s happening; it’s already here. Nonprofits don’t have a choice about keeping up with tech - we either evolve or become irrelevant.
Many nonprofits feel they have caught up with technology because they invested in a new website. Having a donate button on your homepage is a great foundation, but it doesn’t go far enough to engage donors.
In the past, building a great website was only possible with a large budget and deep technical skills. Nowadays, price and technical difficulty are still two of the most common misconceptions when it comes to getting online.
As more Canadians turn to the Internet for information and services, it is becoming critical for nonprofits to use the web to engage with the communities they serve. With the help of Framework, the team at the Canadian Internet Registration Authority (CIRA) analyzed these organizations’ digital capacity in a special edition of the .CA Internet Factbook.
Nonprofits depend on fundraising to provide social services, whether we’re talking about a public health advocate, flood relief organization or women’s shelter. Much of that money comes from large donors, government budgets and corporate social responsibility schemes, but nonprofits also keep running thanks to small, individual contributions.
Making predictions for the future is key to success, especially within the face-paced tech industry. Each year, TechSoup Canada predicts key tech and web design trends that will affect nonprofits the most. It’s our prediction that 2016 will be the year of tech interconnectivity.