Monday to Wednesday, 10am - 4pm, ET
1.855.281.5499 (toll free)

Spotlight on Social Media

Spotlight on Social Media: Social Media Analytics

In today’s article we will be guiding you through the world of social media analytics to help you get to know your audience better and maximize the reach of your content.

Spotlight on Social Media: Understanding Platform Algorithms


In the social media universe, algorithms determine which posts people see (and in what order) every time a user signs into their accounts. As a nonprofit, there are several steps that you can take to raise your organization’s profile on the web. Taking some time to boost your online presence will help your posts go even further, leading to greater exposure and higher traction for your content.

Spotlight on Social Media: Scheduling Content with Later

By now, most nonprofits are familiar with scheduling services like Facebook’s built-in Publishing Tools or platforms like TweetDeck. Fewer organizations know, however, that it is possible to schedule visual content as well. Today, we are going to focus on a Canadian-built platform, called Later, and we’ll be guiding you through the step by step process of scheduling your very own visual content.

Spotlight on Social Media: How to Craft an Editorial Calendar

The most successful social media accounts don’t leave their messaging to chance. Instead, they invest upfront in the creation of a storytelling structure that brings   key messages into focus. In today’s post, we will be exploring how to get started crafting such a calendar, and what tools you might use along the way to help you meet your outreach goals.

Spotlight on Social Media: Performing a Social Media Audit

media audit Maintaining a strong online presence is a delicate act that requires frequent finetuning. While social media has transformed the way we share content, choosing the right combination of tools to make your work stand out is more difficult––and more crucial––than ever.