When it comes to managing content for your organization’s blog, Twitter stream, Facebook page, or Pinterest board, it’s easy to get overwhelmed. With so much content to choose from, how do you decide what to publish?
Fortunately at last week’s Toronto Net Tuesday, Shannon Harvey, community manager and digital strategist at GetInvolved.ca, was on hand to help sort through the content curation process. She even offered a few of her top tips for expert curation.
If you’re anything like me, you’re always on the hunt for a good story - something to post on your organization’s blog, share on Facebook, tweet to your supporters, or publish in your newsletter. Sometimes this is easy - a great story lands in your inbox overnight and you can’t wait to share it with the world. Most of the time, however, coming up with a brilliant story is not easy. In fact, it can be pretty darn hard.
How often have you thrown your hands up in frustration while using your organization’s website and exclaimed, “That’s it! We need a new website!” I, for one, have often been guilty of such lapses in judgment, spawned by what seems to be an ever growing list of website-focused complaints.
While ditching a problematic site in favor of beginning anew might seem like the best solution, in reality there are a number of ways you can greatly improve the quality and usability of your website without having to start from scratch.
Last week’s Toronto Net Tuesday, titled “Redesign or Realign? Four Things to Consider to Improve Your Website” focused on just this predicament. Presented by Chris Wulff of Patience and Fortitude Consulting, the session delved into questions that nonprofits are faced with time and time again:
- “We’ve got a site, now how do we make it better?”
- “Where do we go from here?”
- “What’s next?”
So you have a Facebook page, a Twitter profile, a blog, an Instagram stream, and a Pinterest pinboard - but have you ever wondered if all of your fans, followers and re-pinners are actually connecting to your cause? Measuring success in social media is a hotly debated topic within the non-profit technology world and big questions persist:
- Why measure social media?
- What are my goals?
- How do I measure?
- What tools should I use?
These questions, and others, were explored during July’s Net Tuesday event, Social Media Measurement, presented by Tierney Smith, Community Manager for TechSoup Canada.
You’ve been using Facebook... maybe you’re on Twitter... maybe you’re even experimenting with Pinterest. So how do you know if it’s working? How do you know if that time is well spent? This webinar is all about measuring social media and is a good opportunity to take a step back and reflect on how you use social media.
As a charity – of any size – there are few things as important as being able to properly accept, process, receipt and track donations made online. Without this capability day-to-day operations can be challenging, if not impossible. There are a ton of options out there for every kind of charity. The difficulty is, of course, when faced with a sea of options, which do you choose? Or, how do you even narrow it down?
The evening focused on highlighting a number of important trends in the tech world that present new and interesting opportunities for nonprofits to provide services, reach supporters, raise funds, and build community.
So where does Star Trek fit into all of this? TechSoup Canada's Executive Director, Jane Zhang, kicked off the event by linking Star Trek technology and gadgets to the trends we’re seeing become popular today, including GPS, voice recognition, mobile, cloud, social, big data and gaming.
Bob Nunn is a self-styled “branch mechanic” or, as he likes to be called online, an internet marketing consultant. If you’re not sure what either of those titles means simply put Bob is someone who will help you realize your potential for brand awareness and recognition online. Bob’s main focus during TechSoup Canada’s November 29th Net Tuesday event “Finding Followers - Successful SEO Strategies” was to highlight the good, the bad, and the ugly of online presences.
In a broad sense, project management is a part of many roles in a nonprofit - your job title doesn’t need to have “Project Manager” in it to need these skills. Whether you have to coordinate content to go on your website, organize fundraising events, schedule programs & services or manage volunteers, the basics of project management apply. To be successful you will have to break a big task down into smaller tasks, manage resources and make sure all the work gets done on time.
This month, we had Simon and Charles from ConnectAd come in and talk to us about Google Grants, which offers pay-per-click (PPC) advertising grant programs for non-profits and charities. The guys covered the basics of PPC during their time with us, and gave tips and ideas on how to improve your Google Grant application.