If we compare the two phrases, “Hear John's story on our website” or “go to the website and check out our stats”, which of the two is more likely to encourage you to go to the organization's website? The first one, right? The most compelling stories are those that appeal to emotion: those that are told from the heart, rather than a fact sheet.
Whether it be pen and paper, spreadsheets, databases or more sophisticated CRM software, it was clear that when it comes to managing relationships with your constituents, determining what is appropriate for your nonprofit or charity is not an easy task. Luckily, we had some insightful speakers and panellists for our May Toronto Net Tuesday event that shared their experiences - the good, bad and the ugly - with developing the CRMs within their organizations.
20/20 Hindsight has struck everyone who has ever come to an end of a project. There is that brilliant moment of clarity that is only revealed after completion, that moment where one realizes those key practices that could have saved time, energy, and money. Unfortunately these moments are hard to anticipate and are usually recognized only after it’s too late to do anything to address the particular problem, but record and take note with improving best practices in mind for the next project cycle.
The most recent Toronto Net Tuesday session on “Collaboration and Productivity”, held in the lovely new Annex CSI building, was the perfect storm of technology and policy to help participants maximize output with simple methods using both the latest technology and old favourites. The experienced and energetic speakers were chock full of information to share and the results were terrific.
This month's Toronto Net Tuesday was the first in our Technology Planning Series so it was all about introducing the idea of technology planning and sharing experiences. If there was one big idea from the evening it was this: Technology is a tool, not a solution. Before thinking about technology you need to first understand the people who will be using the tool and their processes.
Email isn’t dead yet - it’s still an important tool for engaging your supporters. And whether you have an email list of 12 or 120,000, there’s always room for improving how you engage these supporters. At our June Toronto Net Tuesday, Eric Squair joined us to share what he’s learned from years of experience on email campaigns with organizations such as Greenpeace Canada and Make Poverty History. He focused on two main areas: how to grow your email list, and how to keep people reading what you send them.
Have data? Don't have data? Have too much data? If you are anything like me and have lots of excel spreadsheets but not sure what to do with them or how to give them shape, then this Net Tuesday provides some great insights and easy tools to help you get started with sharing your story through data.
The evening begins with a fun exercise: Let's determine where you fit in the "Five Stages of Mearsurement Acceptance". Be honest now...are you in: