In order to stay up to date on what's going on in the world of technology - and nonprofit technology in particular - I follow quite a few blogs and twitter feeds. There's a lot of great content out there but if you don't have the time to stay on top of things (and even if you do!) it can be overwhelming. So, for those of you who have less time to do all this "listening" on nonprofit technology, I'm posting a blog each Friday with the top resources I found in the last week.
This blog post inspired me to set up measurement tools the way Christopher Penn describes (though I found I had to switch to Old Twitter to get the RSS link). Looking forward to play around with tweeting at different times and finding out in a few weeks how effective it was.
"When is the best time to tweet? … is the wrong question. At least as it’s currently being asked in social media, it’s not only the wrong question, it’s an overly simplified question that provides an answer that’s not likely to help you meet your goals. It’s a question that is presented to people who are looking for a too-simple, easy-money, push-button answer to their ailing and failing social media efforts. [...] Let’s dig into this question of when to tweet a little bit, show how you can set up your own data collection, and look at different meanings of the question."
Amy Sample Ward shares her experience of trying out Qriously, "a new application that measures public sentiment, in real time. It works by replacing ads with questions in smartphone and tablet apps. [...] Qriously is super easy to use: you pick the type of question (two answer, slider, or star/rating), write your question and possible answers, select the location (global, regional or local – if you get a trial account, you are limited to global questions), and then how many answers you want to gather. That’s it!"
"Regardless of the nonprofit sector’s slow adoption of mobile communications, the Mobile Web continues to soar. One out of four Americans now access the Mobile Web daily and that’s a trend that will continue to increase rapidly as smartphones become more affordable."
Very useful for all nonprofits - this workflow walks you through how to deal with both positive and negative comments.