In order to stay up to date on what's going on in the world of technology - and nonprofit technology in particular - I follow quite a few blogs and twitter feeds. There's a lot of great content out there but if you don't have the time to stay on top of things (and even if you do!) it can be overwhelming. So, for those of you who have less time to do all this "listening" on nonprofit technology, I'm posting a blog each Friday with the top resources I found in the last week.
Great report, I highly recommend you have a look. From NTEN: "One of the findings that stood out to us: Only 40% of respondents reported that their organization has some type of formal technology plan. And much less than that (22%) reported that their organization had ever evaluated Return on Investment (ROI) of technology projects or programs. Clearly, planning and evaluation when it comes to technology is something we could ALL be doing better."
Celebrities are out; trust is in! Apparently only 2% of millenial donors give because of a celebrity endorsement - compared to 85% for a compelling cause.
"Like many charities and nonprofit organizations, you've probably put "Do something with social media!" on your list of marketing objectives for 2011. Most nonprofits are already maintaining a presence on one to three popular social networks such as Facebook, Twitter or YouTube. If you're not there yet, it's easy to feel pressured to leap in. Social media projects are notorious for sucking up staff time and energy. Do you have the existing infrastructure to support your organization's efforts in social media?"
"Group texting could make nonprofit campaigners lives a lot easier in communicating quickly and more efficiently with key staff. For example, if you are organizing a field event and need to keep in touch with 15 organizers the day of, group texting would be a great option to stay connected, answer questions, and deal with logistics."