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Friday Feed - Great resources from the web - June 3, 2011

Digital StorytellingCommunity & Social Media

In order to stay up to date on what's going on in the world of technology - and nonprofit technology in particular - I follow quite a few blogs and twitter feeds. There's a lot of great content out there but if you don't have the time to stay on top of things (and even if you do!) it can be overwhelming. So, for those of you who have less time to do all this "listening" on nonprofit technology, I'm posting a blog each Friday with the top resources I found in the last week.

25 SMART Social Media Objectives

Even though we know goals are important, we often don't set them. What I like about this post is that Beth Kanter doesn't just talk about the importance of goal setting, she provides a long list of sample goals such as:

  • Increase email list sign ups through social media channels by 500 names by June 30, 2012
  • Increase web site traffic from Facebook by 20% by September 30, 2012
  • Conduct surveys at the end of every class and workshop to gather important audience social media usage data and experience with program by June 2012

HOW TO: Choose & Approach a Corporate Partner for Your Non-Profit

"An effective partnership is critical in building momentum for funding and brand awareness, for both the non-profit and the corporation. But similar to dating, you need to find a corporate partner that is the perfect match for your organization. And we’re not talking about a one-night stand here — we’re talking “the one” you want to spend the rest of your fundraising life with."

Turning Statistics into a Compelling Story

Is your nonprofit's work (let's be honest!) a bit boring? In this video interview, an environmental organization shares how they were in this situation: wanting to research pollution levels in a specific area, but realizing their report would be so boring that it wouldn't get much attention. What did they do instead? They researched the levels of toxins in breast milk. Not surprisingly, a lot of people took notice and they were able to drive concrete changes as a result.