In order to stay up to date on what's going on in the world of technology - and nonprofit technology in particular - I follow quite a few blogs and twitter feeds. There's a lot of great content out there but if you don't have the time to stay on top of things (and even if you do!) it can be overwhelming. So, for those of you who have less time to do all this "listening" on nonprofit technology, I'm posting a blog each Friday with the top resources I found in the last week.
"Most of the activity on social media sites is not top-down communication but peer-to-peer sharing—creating, sending, and consuming information between friends, family, and networks. This dynamic is why social media is such a powerful tool for small nonprofits and for nonprofits with important, but unsexy missions. These nonprofits don't have giant marketing departments and expensive communication tools, but they do have a dedicated group of supporters and the ability to tell compelling stories about the tangible impact of their work."
"Because you try to squeeze in every salient fact about your organization, and you forget you are in the company of someone else. This isn’t a chance to blurt out everything about yourself; it’s a chance to make a connection." Katya shares an amazing example of an elevator pitch that isn't what we typically think of - because it's more of a conversation. Read it through and then ask yourself what your organization can learn from this woman's approach.
Simple, practical tips for creating better surveys. For example: try out your survey with someone and listen to their reactions as they go through it. Be prepared to revise your survey; you likely won't get it right the first time.