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Idealware's Social Media Decision Guide Released

TrendsCommunity & Social Media
“A Facebook page shouldn’t be the end goal of a social media strategy any more than a telephone should be the end goal of a communications plan.”

Social Media Decision Guide coverHave you heard that your nonprofit should be on social media, but aren’t quite sure why or where to get started? Are you successfully using Facebook or Twitter and are wondering if you should be on other channels? Do you use social media but need to refocus on what you are trying to get out of your investment and measure your results?

Idealware just released the 2011 version of their Nonprofit Social Media Decision Guide, which can help you with all of these situations. They provide an easy-to-understand description of all the main channels and how to get started, and discuss the main reasons why nonprofits use social media. Since the guide is based on Idealware’s research, their recommendations of when and how to use each tool are based in other nonprofits’ experiences.

In particular, the guide covers: Facebook, Twitter, blogs, photo sharing, video sharing, LinkedIn, place-based applications and other tools.

The best part are the worksheets at the end, which walk you through everything from choosing which social media tools you should use to establishing metrics and creating a social media policy. You’ll get the most value from this guide if you take the time to fill these out - and don’t worry, Idealware’s made them as simple as possible.

You can download the guide for free from Idealware.

Note that only registered Canadian charities (with some exceptions) are eligible for the YouTube for Nonprofits program. Visit their website for more details on eligibility.