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An Overview of the RFP Process for Nonprofits and Libraries

It's a fact of life at most organizations that we often see a pressing need and simultaneously recognize that we don't have the expertise or resources to meet the need internally. In such cases, how do we decide which outside organization to hire or partner with? The dominant response to this question for the past several decades has been the Request for Proposal, or RFP. An RFP is a document that describes a project’s needs in a particular area and asks for proposed solutions (along with pricing, timing, and other details) from qualified vendors. When they're well crafted, RFPs can introduce an organization to high-quality vendor-partners and consultants from outside their established networks and ensure that a project is completed as planned.

What Is A Web User Journey & What It Means For Your Organization

Every time a web user visits your site they have a journey in mind and you should you have journey in mind for them. Without this, neither you nor your users will get value from your website. In this post, we're going to explore what a web user journey is and demonstrate how your nonprofit organization can ensure the journey you and your users take arrives at a destination that benefits you both.

How (and Why) to A/B Test Your Landing Pages: Part 2

AB Testing ThumbnailNow that you’ve got the basics of landing page A/B testing down, it’s time to chat results. Namely, how do you interpret the data you are getting? And will this have an impact on your SEO strategy? Let’s bring this blog in for a landing.

How (and Why) to A/B Test Your Landing Pages: Part 1

Let’s face it – we all have inherent biases, whether we are cognizant of them or not. A/B testing allows you to understand what compels and motivates the greatest number of people to take an action, helping you to confirm (or disprove) what you think they’ll like.

We all like being right, of course, and often these tests will help to prove your initial thinking. What makes A/B testing so vital, though, is that it will often surprise you and provide you with insights to make the decisions that will propel your campaign forward.

#nptech 2018: Trends, Insights, and Possibilities

nptech trends icon

For our first webinar of the 2018, we asked a handful of experts to share thoughts around trends an issues they see as especially relevant to the nonprofit sector this year. It's a wide ranging conversation that visits the intersections of #nptech and reconciliation, marketing and communications, web development, data mining, digital rights, and responsible data handling. We get invaluable input from Alexander Dirksen of First Nations Technology Council, Marlene Oliveira of moflow, Yaa Otchere of Not An Elephant, Maryam Sahebol-Amri of TechSoup Canada, and Carolyn Tackett and Rogelio Lopez of Access Now. The recording is below, and each of the expert videos are embedded individually on this page as well.

The Nonprofit's Guide to Google Analytics Dashboards

Analytics for nonprofits

Building a custom intelligence dashboard in Google Analytics can be a powerful way to track and monitor your organization’s successes and areas for potential improvements. Dashboards provide snapshots of need-to-know metrics related to your business. They also usually include features that allow you to dive deeper into the statistics and study them.

Digital Fundraising: Frameworks and Strategies to Optimize Online Revenue

Online giving continues to grow at a faster rate than other forms of giving, and as more donors are choosing to give online, it is now more important than ever for nonprofits to prioritize digital fundraising strategies.

Nonprofit Ecommerce: Going from Beginner to Pro

If you want to maximize revenue for your nonprofit, ecommerce can do wonders for your popularity and reach. Selling products and services online that your supporters want and need can help you strengthen relationships, build a sense of community around your cause, and generate significant income.

Three Principles to Optimize Your Nonprofit Website for Conversion

There are plenty of quick-fix tactics promising to dramatically boost your conversion rates, from customized pop up messages on your homepage to standard donation amounts. While such tactics can be effective, they are ultimately superficial. To truly drive and sustain conversion, you must structure your website around the following strategies.

Digital Ads and Landing Pages: Going Live (pt 3)

Once your landing page is ready, you’ll want to create a welcome email series for your new subscribers. Remember that people are coming into your email list ice cold. They just clicked an ad and probably don’t even know who are you are or what you do. They’re much more likely to unsubscribe when they start getting regular emails from you -- unless you warm them up first.