Affordable solutions for planning, creating, and maintaining your organization’s online presence
July 13, 2009
If you run a charity website, you might have mixed feelings about search engine optimisation (SEO). To many people, doing SEO feels like cheating Google or inflating search results. While it is true that SEO is all about raising your search engine rankings, it’s not just about inserting random keywords that match what people are searching for.
For many, .org has become “the online conscience of the Internet… a symbol of doing good, doing better, aspiring for something”. Which is why, when news of its sale spread on November 13th 2019, it sent shock waves through the web. For many, the decision to sell the domain to a private equity firm called Ethos Capital--which has offered a whopping US$ 1.135 billion for the registry--raises several concerns about the future of .org and its impact on nonprofits.
Your website tells a powerful story about your nonprofit’s supporters and donors. Google Analytics (a part of your Google Suite for Nonprofits) is key to unlocking that story and driving action, but you need to ask the right questions.
Planning a new website for your nonprofit organization? A website content strategy will serve as a guide for many of the decisions you’ll make. You'll know what content you need to develop, what you can reuse or re-purpose, and what content is most important. Because it creates clarity about your site's purpose, audience and the outcomes you’re seeking, a content strategy will also guide specific decisions about website design and development.
Every time a web user visits your site they have a journey in mind and you should you have journey in mind for them. Without this, neither you nor your users will get value from your website. In this post, we're going to explore what a web user journey is and demonstrate how your nonprofit organization can ensure the journey you and your users take arrives at a destination that benefits you both.
Now that you’ve got the basics of landing page A/B testing down, it’s time to chat results. Namely, how do you interpret the data you are getting? And will this have an impact on your SEO strategy? Let’s bring this blog in for a landing.
Let’s face it – we all have inherent biases, whether we are cognizant of them or not. A/B testing allows you to understand what compels and motivates the greatest number of people to take an action, helping you to confirm (or disprove) what you think they’ll like.
We all like being right, of course, and often these tests will help to prove your initial thinking. What makes A/B testing so vital, though, is that it will often surprise you and provide you with insights to make the decisions that will propel your campaign forward.
For our first webinar of the 2018, we asked a handful of experts to share thoughts around trends an issues they see as especially relevant to the nonprofit sector this year. It's a wide ranging conversation that visits the intersections of #nptech and reconciliation, marketing and communications, web development, data mining, digital rights, and responsible data handling. We get invaluable input from Alexander Dirksen of First Nations Technology Council, Marlene Oliveira of moflow, Yaa Otchere of Not An Elephant, Maryam Sahebol-Amri of TechSoup Canada, and Carolyn Tackett and Rogelio Lopez of Access Now. The recording is below, and each of the expert videos are embedded individually on this page as well.