For our first webinar of the 2018, we asked a handful of experts to share thoughts around trends an issues they see as especially relevant to the nonprofit sector this year. It's a wide ranging conversation that visits the intersections of #nptech and reconciliation, marketing and communications, web development, data mining, digital rights, and responsible data handling. We get invaluable input from Alexander Dirksen of First Nations Technology Council, Marlene Oliveira of moflow, Yaa Otchere of Not An Elephant, Maryam Sahebol-Amri of TechSoup Canada, and Carolyn Tackett and Rogelio Lopez of Access Now. The recording is below, and each of the expert videos are embedded individually on this page as well.
Building a custom intelligence dashboard in Google Analytics can be a powerful way to track and monitor your organization’s successes and areas for potential improvements. Dashboards provide snapshots of need-to-know metrics related to your business. They also usually include features that allow you to dive deeper into the statistics and study them.
Online giving continues to grow at a faster rate than other forms of giving, and as more donors are choosing to give online, it is now more important than ever for nonprofits to prioritize digital fundraising strategies.
If you want to maximize revenue for your nonprofit, ecommerce can do wonders for your popularity and reach. Selling products and services online that your supporters want and need can help you strengthen relationships, build a sense of community around your cause, and generate significant income.
There are plenty of quick-fix tactics promising to dramatically boost your conversion rates, from customized pop up messages on your homepage to standard donation amounts. While such tactics can be effective, they are ultimately superficial. To truly drive and sustain conversion, you must structure your website around the following strategies.
Once your landing page is ready, you’ll want to create a welcome email series for your new subscribers. Remember that people are coming into your email list ice cold. They just clicked an ad and probably don’t even know who are you are or what you do. They’re much more likely to unsubscribe when they start getting regular emails from you -- unless you warm them up first.
This series teaches you how to grow your email list by using digital ads to send visitors to custom landing pages on your website, where they can easily subscribe to your email list. In this article, you'll learn how to design your opt-in bonus and landing page.
This article is about a big-win tactic for growing your nonprofit’s email list -- a tactic that I’ve personally seen generate 94,328 new subscribers for one nonprofit my team works with. (And this organization did it in just 24 months while operating with less than $1M in revenue!)
A domain name is your address on the internet, and every company, organization, or professional freelancer needs one to improve branding and marketability. Before you buy or register the website address, you need to learn how to choose the best domain name for your purposes. Trends and search engine optimization guidelines change, and you do not want your organization to be left behind.