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Community & Social Media

Social Media 101: Using Twitter for Your Nonprofit

Twitter is a social media network that consists mainly of its users broadcasting short messages known as "tweets".  Though these messages are only allowed to be 140 characters (letters, numbers, or spaces) long, they can include things such as ideas, opinions, feelings, pictures, links to other websites, and even references to popular news topics or other users on Twitter.  People can also connect with other users on Twitter, and/or track the messages that other users send out.  For more information on how to use Twitter, check out these Twitter tutorials on

Social Media 101: Using Facebook for Your Nonprofit

Facebook is one of the world's largest and most functional social media websites. It allows people to connect with each other and then share ideas, activities, pictures, videos, Internet links, and more. Other people can leave feedback on what's shared, such as "likes", to show appreciation and comments to convey their personal thoughts about something. Facebook also allows for the creation and organization of groups and events. To learn more about Facebook check out these Facebook tutorials on

Social Media 101: Using Social Media for your Nonprofit

This post is part of TechBoomer’s Social Media 101 blog series. Check out Facebook 101 to learn more about social media and how it can benefit your nonprofit.

By: Corbin Hartwick,

What is "social media"?

To understand how social media can help your nonprofit, it helps to know a bit about what the term itself means.  Basically, "social media" describes a host of websites and computer applications that facilitate social interaction in different ways.  In general, they allow users to share, exchange, discuss, and even sometimes create or modify content within virtual communities on -- or over -- the Internet.  This content can include information, ideas, opinions, images, video, audio, and Internet links.  

Think of it as a worldwide game of "show and tell": people share things that they like or are thinking about for their friends and others to see.  Then, those people can ask questions about and comment on what they see, and even take it, maybe mix it up a little, and share it with other people whom they know.

Building Communities: Increasing Online Engagement and Awareness

TechSoup Canada presented a webinar for the Canadian Association for Community Living on Building Communities: Increasing Online Engagement and Awareness. In this webinar, we covered how to build an online community through social media, what social media channels are out there, which ones should you be using, how to fit managing social media into your schedule, and tips for creating and curating great content to keep your community engaged.

6 Ways You Can Improve Your Nonprofit’s Google Ranking

Improving your Google ranking should be a primary goal for any nonprofit organization. Why is it important to improve your Google ranking? When you rank for more terms (known as keywords) on Google, you will direct more traffic to your website.

More traffic means increased interest, improved brand awareness, and the opportunity to increase donation volume, volunteer requests, and event and fundraising attendees. Put your nonprofit organization in the best position to succeed with the following steps:

TechSoup Battles: Jane Reviews Buffer

Buffer is often compared with Hootsuite as one of the most popular social media management tools currently on the market. As someone who has used both products, I would recommend identifying what the focus of your social media management tool is before deciding between the two. 

TechSoup Battles: Tierney Reviews Hootsuite

As one of the well established tools for social media management that caters to small and medium sized organizations, I knew I’d want to take a look at Hootsuite for this challenge. They’re also a Canadian company, which is always a bonus!

TechSoup Battles: Social Media Management Tools

You want to engage your supporters, volunteers and donors on social media, but juggling between each of your nonprofit’s accounts can be challenging. You’ve already committed to posting every hour on Twitter, every day on Facebook, daily pinning on Pinterest, posting weekly videos on YouTube and we haven’t even mentioned your Tumblr, Instagram and Vine accounts. Talk about a time management nightmare!

Storytelling for Success: A Look at Three Crowdfunding Campaigns

What draws you to one crowdfunding campaign over another? Is it an inspiring video? Cool photos? A great story? Perhaps it is a combination of a few different storytelling elements. Our Storymakers 2014 challenge kicks off August 26, so to get you inspired, I've compiled some great examples of digital storytelling in crowdfunding campaigns.

3 Social Media Fundraising Challenges (+How to Fix Them)

A lot of nonprofits use social media to boost their fundraising efforts, but more often than not it doesn’t work. What gives?