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Community & Social Media

4 Ideas About Social Media for Nonprofits

I was able to get the chance to attend Artez’s conference about online fundraising campaigns. In addition to the workshop I hosted, Data, data and more data... what to do with it all? (slides are posted here), I had the pleasure of hearing from many great speakers. Here are four of the ideas and insights that stuck most with me:

Does your social media need CPR?


Do people love your nonprofit in real life, but no one “likes” it on Facebook? Does your name come up often in your community, but not on Twitter? You’ve tried to get social media up and going for your nonprofit, but it feels like a lost cause…

7 Social Media Tips for Nonprofits (+ We try them out!)

Recently I attended a Donate & Learn event on social media and search engine marketing. I’ve made a list of my favourite tips. To prove that these are doable I’ve tried each of them out myself and shared the results where possible.

Human Rights, Technology and Movement Building Around the World

Most of us see technology an essential tool,something that helps us do our jobs, implement our programs and reach our supporters; it is a tool that allows us to influence change. But rarely do we stop to think about technology as more than a tool, but as itself a powerful mechanism of change.

Memes and Nonprofits: Fun With The Internet

By using images traditionally found in a meme but catering the message, to communicate a part of your organization’s mission statement or to promote an upcoming initiative, you’re able to craft a message that is quickly understood, seldom forgotten and frequently shared. It’s a win-win situation with an extra win.

If I could share 1 thing I've learned about using social media for nonprofits...

Social media apps
In the crazy and confusing world that social media can be (especially when you’re just getting started), what should you be keeping in mind? Earlier this week I put out the call on Facebook and Twitter to get advice from some of the people in our community who know best - because they live it every day!

I asked: “If I could share 1 thing I've learned about using social media for nonprofits, it would be: _______”

Tell your stories on social media. It’s easy!

A trauma hospital in war-torn Syria seems an unlikely spot to be posting about your day on Facebook. Yet that’s exactly what Canadian doctor Anne Marie Pegg did for Médecins Sans Frontières (MSF) on International Women’s Day with the help of staff in its Canadian office. 

Tales & tips from our first "Social Media Surgery"

As the (new) saying goes, when it comes to social media “if you’re an expert today, you won’t be an expert tomorrow.”

Content (Curation) is King

When it comes to managing content for your organization’s blog, Twitter stream, Facebook page, or Pinterest board, it’s easy to get overwhelmed.  With so much content to choose from, how do you decide what to publish?

Fortunately at last week’s Toronto Net Tuesday, Shannon Harvey, community manager and digital strategist at, was on hand to help sort through the content curation process. She even offered a few of her top tips for expert curation.

Heartbeats and Remarkables: how to cut through the noise on social media

  If you’re counting on Facebook, Twitter, YouTube and Pinterest to grow your nonprofit’s membership, you’re not alone. In a 2011 survey of top 200 charities, as identified by Forbes, 97% report having a Facebook presence, 96% a Twitter account and 92% are using YouTube. But are Facebook and Twitter the answer for growing your cause?

I don’t think so.