The economic impact of the coronavirus pandemic is hitting nonprofits hard. As The New York Times put it, the new mission is survival. Donors are understandably distracted with their own personal affairs. Business owners are busy putting fires out. As a veteran of three nonprofits, including one that weathered both the dot-com bust and the 2008 recession, I want to share how we got through those difficult times.
Did you know GrantStation has spent the past year building out its database of Canadian grantmakers? Join directors Jeremy Smith and Sara Kennedy for a quick tour of the GrantStation website.
In this webinar, Brady will walk you everything we’ve learned about year-end fundraising, and share key fundraising techniques that will help you cut through the clutter and grow your year-end revenue.
Accurately creating and issuing donation receipts to supporters can be difficult and time consuming. With the right knowledge and technology, though, they can be a simple way to continue delighting donors. With that in mind, here are six Canadian tax receipting tips you may not be familiar with.
In terms of digital communications, email is one of the oldest platforms for nonprofit marketing -- but it’s just as important as ever. In fact, email marketing brought in 26 percent of all online revenue in the U.S. nonprofit sector last year. You’re probably sending out emails already, but are they as effective as they can be? Follow these guidelines to maximize the impact of your email communications.
How can you better use email to raise money for your cause? In this webinar, Brady Josephson of Shift shares expert guidance on growing your email list, optimizing your donations page, and testing your fundraising efforts for maximum effectiveness.
We're working on a more comprehensive recap of the webinar, which will be posted here once it's complete. In the meantime, you can view the webinar recording and Brady's presentation slides below!
Online giving continues to grow at a faster rate than other forms of giving, and as more donors are choosing to give online, it is now more important than ever for nonprofits to prioritize digital fundraising strategies.
If you want to maximize revenue for your nonprofit, ecommerce can do wonders for your popularity and reach. Selling products and services online that your supporters want and need can help you strengthen relationships, build a sense of community around your cause, and generate significant income.
There are plenty of quick-fix tactics promising to dramatically boost your conversion rates, from customized pop up messages on your homepage to standard donation amounts. While such tactics can be effective, they are ultimately superficial. To truly drive and sustain conversion, you must structure your website around the following strategies.
AI can automate repetitive tasks, reduce the possibility you’ll make mistakes and speed up the ways you collect information. Keep reading to learn five ways to use AI to enhance your fundraising activities, along with apps that help you optimize the results.